Sable Crown Studio is the first Japanese-inspired head spa engineered for coils, curls and protective styles — ritual scalp wellness with CrownIQ™ AI diagnostics, from the founder of Pretty Well Beauty. Retail was the wedge. The platform is the vision.
The head spa boom is not built for textured hair.
Sable Crown Studio
$3M pre-seed to open the NYC flagship — eighteen months of capital that turns a proven retail community into a services, product and diagnostics platform.
18-month milestones
Everything an investor needs to hold a point of view before we talk — then the depth is below.
The one-liner
Retail was the wedge. The platform is the vision.
The ask
$3M pre-seed for the NYC flagship, CrownIQ™ and 18 months of runway.
The proof
Pretty Well Beauty: $1.2M+ lifetime gross revenue, 60+ brands, NYC retail since 2019.
Model it yourself
Move the raise and the operating levers and watch time-to-open and year one revenue respond.
A national market measured in tens of billions, entered through a single high-density city where the underserved customer is already concentrated.
TAM
U.S. haircare $20B+ · U.S. spa ~$20B
$20B+
NYC SAM
Premium textured scalp wellness spend (conservative model)
$150M+
SOM per flagship
Per year, with a multi-location path to $10M+
$2–4M
Global combined
Global haircare + scalp wellness and global spa & wellness
$40B+
Haircare is being skinified, premium wellness spend is climbing, and the head spa has crossed into mainstream press.
The evidence
A category is exploding, and the customer with the highest loyalty and the greatest scalp need is the one it cannot serve.
Head spas cater to straight hair, leaving protective-style scalp needs — buildup, tension, irritation — underserved.
Lack of curl and coil competence risks breakage and style disruption for the guest who needs scalp care most.
Scalp care is the new facial. The NYC SAM alone is $150M+, and none of it is built texture-first.
Straight-hair assumptions dominate head spa protocols.
Protective-style scalp needs — buildup, tension, irritation — are underserved.
Lack of curl and coil competence risks breakage and style disruption.
Massive trend plus a cultural and technical blind spot equals whitespace.
Every ritual is engineered around coils, curls and protective styles rather than adapted from straight-hair method.
We're building the first diagnostic platform for textured scalp health — and the licensing business that sits on top of it.
Microscopic scalp imaging
High-magnification capture of follicle, sebum and buildup conditions.
AI-powered analysis
Trained on textured scalp conditions the existing datasets ignore.
Crown Score™
A single diagnostic number the guest can watch move over time.
Personalized protocol
Treatment and regimen prescribed from the score, not from a menu guess.
Progress tracking
Visit-over-visit comparison that turns a spa treatment into a health record.
Future SaaS
Licensing CrownIQ™ diagnostics to salons and dermatology clinics — software margin on top of a services business.
Crowned Head Spa
In-person treatments, membership revenue, high-touch luxury — and data collection through CrownIQ.
CrownIQ™ Engine
Scalp imaging and analysis, personalized score, treatment tracking, AI-driven insight.
Platform Expansion
SaaS for salons and dermatology clinics, a recommendations engine, and a scalp health database.
Scalp Reset Ritual
60 minutes
$195
Wash Day Head Spa
90 minutes
$285
Protective Style Scalp Cleanse
45 minutes
$165
Follicle Focus Growth Ritual
75 minutes
$325
Add-ons
Holistic scalp & hair care
Four hero SKUs launch with the flagship, with subscription live from day one — the regimen that continues the in-studio ritual at home.
Pretty Well Beauty already proved the customer, the merchandising instinct and the community moat. Sable Crown Studio is the expansion, not the experiment.
Services generate cash flow, memberships generate predictability, products scale nationally without new square footage.
Services + Add-ons
Cash flow
Memberships
Recurring revenue
Retail + DTC Subscription
Scalable products
The flywheel
Unit Economics
Membership margin is very high and add-ons carry low incremental cost, so every attach point drops almost entirely to contribution.
Financial Projections
Key drivers: utilization ramp, add-on attach, membership growth and retail conversion.
Go To Market
Founding member pre-sales
Capital and demand proof before the doors open.
Recurring memberships
The core volume engine and the retention floor.
Strategic partnerships
Salons and wellness operators as referral surface.
Content-driven virality
The treatment films itself. Head spa content is already a format.
Corporate wellness
Activations that fill weekday off-peak hours.
The deck's base case is a $3M pre-seed with the flagship live around month ten. Capital above that compresses buildout, hiring and permitting — and funds the second location.
Raise amount
$3M
Time to first-year operationality
1
Location funded
Pipeline
Location #2 pipeline ready, not funded
18
Months of runway
Below $3M the flagship cannot be built to spec, so the model starts at the deck's ask. The six-month floor reflects physical buildout, permitting and water infrastructure that capital cannot compress further.
Year one levers
Deck: 10,000 guests in year 1
Menu spans $165 to $325
Receipt: $220 — deck assumes ~$220 incl. add-ons
Deck: 500 active members by month 18
High margin, low incremental delivery cost
Four hero SKUs plus subscription attach
Services
$2.20M
Membership
$774K
Retail + DTC
$600K
Year 1 total
$3.58M
Illustrative model built on deck assumptions: ~$61 delivery cost per session, 85% membership contribution, 55% product contribution, and roughly $1.45M of annual studio overhead. Not a forecast.
Capital is concentrated in the two assets that compound: the flagship studio and the CrownIQ™ diagnostic platform.
Flagship Crowned Location
$1.3M43%
Buildout, chairs, plumbing, water systems and fit-out of the NYC flagship.
CrownIQ™ Technology
$700K23%
Scalp imaging hardware, AI analysis model, Crown Score™ and progress tracking.
Team & Operations
$450K15%
Texture-certified therapists, studio leadership, training curriculum.
Product Line (4 hero SKUs)
$200K7%
Formulation, packaging and opening inventory for the regimen.
Marketing & Brand Launch
$200K7%
Content engine, founding-member presale, partnership activations.
Working Capital
$150K5%
Runway buffer through the utilization ramp.
18-month milestones on this capital
Proprietary textured scalp protocols plus certification training.
CrownIQ™ diagnostic scoring drives measurable outcomes and retention.
Service → retail → membership flywheel compounds lifetime value.
PWB community equity: a trusted BIPOC-first platform since 2019.
The alternatives
NYC proves the model. Years two and three add the four highest-density textured-hair markets in the country. Year four goes global.
Phase 1
Year 1
NYC Flagship
Phase 2
Years 2–3
U.S. Expansion
Phase 3
Years 4+
Global Growth
Pretty Well Beauty was the most capital-efficient way into a category that had ignored this customer. Sable Crown Studio is what it was always building toward.
Jazmin Alvarez opens a BIPOC-first clean beauty and wellness destination — starting online, curating brands the mainstream shelf kept skipping.
Archive — Pretty Well Beauty
Founder + CEO. Built Pretty Well Beauty, a BIPOC-first clean beauty and wellness retail concept in NYC, into a trusted platform — then went looking for what it was still missing.
Built in the salon, designed for what was missing
“I grew up in salons — my mother was a hairstylist, and the salon was my second home. From a young age, I saw firsthand how textured hair clients struggled.”
Salons prioritized styling — not long-term scalp wellness.
Dermatologists addressed medical issues — not ritual, relaxation or ongoing maintenance.
Deck, teaser and model are shared with interested investors within a day.
Eighteen months of runway to open the NYC flagship, ship CrownIQ™, launch the product line and make location #2 financeable.
Sources & further reading
Confidential. Sable Crown Studio, a Pretty Well Beauty company. Projections and the interactive model are illustrative, based on pitch deck assumptions, and are not a guarantee of future results.